Importance Google’s Possum Local Search Update

Nov 28, 2016, by admin

On September 1, 2016, Google announced a massive update to the Local search algorithm nicknamed “Possum”. Possum local search algorithm change, Google is continuing down a path in which it has been traveling for quite some time, Merging of local and organic search ranking results.

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Major Changes for ‘Possum’ Local Search Update

Addresses

In the event that an business company location exists ideal outside of city points of confinement, yet the greater part of its customers are inside that city, then it’s reasonable that Local Packs haven’t really been useful to these businesses before. Local searches are displayed on the Google’s SERP.

Location Filters

For example, if a Madurai PHP web development company’s business office location is in a nearby suburb, searchers in Madurai would be viewing that particular company’s listing in the Local search. However, since the ‘Possum’ Update launched, these issues have seemingly been fixed as the actual city limits are playing less of a role. It is not confirmed or not Google Maps was given an update to accommodate.

Before local search algorithm using filtered in local search result their shared a phone number and domain. Since, this new ‘Possum’ update is seeing another dimension added to the your business address. main issue as the duplicate addresses are almost impossible for most businesses.

Location is Importance

‘Possum’ local search algorithm is an update using for IP address based locations to serve more adapt local results to users. Further, your business are from the city the more zoomed-out the map appears in Google map Search results. The rankings are displayed using location based searches to enhance the search experience and provide accurate search rankings.

Keyword is Importance

Keywords are becoming more important with ‘Possum’ search update. Keyword queries such as “Madurai Web Development” “Web Development in Madurai” and “Web Development in Madurai, India” used to delivered the similar search results because Google would recognize the keywords as meaning the same thing. Bugtreat Technologies will help to improve your business for local search result. Google’s tends to attributes and change them as required. SERP ranking signals should be monitored for your local search results. It’s time boost your business for local search to be found.

Bugtreat Technologies will help to improve your business for local search result. Google’s tends to attributes and change them as required. SERP ranking signals should be monitored for your local search results. It’s time boost your business for local search to be found.