Apple To Relaunch Iphone 4 in India

Jan 22, 2014, by admin

Apple is set to relaunch the 8GB version of the iPhone 4 in the Indian market after losing sales and market share in the middle segment to rival Samsung in the last quarter after pulling out the model as part of a global strategy.

Since Apple stopped production of the iPhone 4 last August-September, the company is likely to source unsold inventory of the model from around the globe for the Indian market. However, this could not be independently verified.

“While there is still a latent demand for the iPhone 4 due to its attractive price in India, the model has lost favour in matured markets and hence it may not make sense for Apple to start fresh production since it follows economies of scale,” said a senior executive at a top electronic retail chain.