Google Penguin 2.0 Update is Live

May 23, 2013, by admin

According to Matt Cutts Chief of Google’s Web-spam team Google penguin 2.0 update is live

In a new blog post, Cutts added more details on Penguin 2.0, saying that the rollout is now complete and affects 2.3 percent of English-U.S. queries, and that it affects non-English queries as well. Cutts wrote

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months,

Cutts clearly states in the video that Google does not want webmasters and practitioners of white hat SEO to have to change up what they’re doing to any large degree after Penguin 2.0 rolls out. Just like the Penguin updates of yore, this next one is set to target the spammers, the black hatters, and those that aim to manipulate Google’s SERPs in a dishonest manner. This means that all of the natural tactics that were working before will still work, and will start to work better than before after more of the filler gets dealt with by 2.o