Microsoft releases a newspaper ad campaign criticizing Google’s new privacy policy

Feb 02, 2012, by admin

Microsoft Newspaper adprevious week, Google tidded down its privacy policies into a single document to cover all its products, and followed this up with a letter to Congress clarifying the causes behind its new policy. Indeed, its declaration last week brought attractive widespread denunciation, and this has led Microsoft to jump on the bandwagon and fix the boot in too.

Frank X. Shaw, Corporate Vice President, Corporate Communications at Microsoft, has released in a blog post today that the Redmond-based computing huge will be placing a series of ads in the US press this week, as it seeks to “remind people of the options.”

“During the last week or so, there has been a pale amount of conversation about how Google is making some unpopular varies to some of its most popular products,” says Shaw. “You can see some of the apprehensions and worries about lack of choice and so on in these links. When we read the coverage last week, it was clear people were honestly wrestling with the choices that had been made for them and were looking for options or substitutes.”

Shaw goes on to clarify that the changes revolved out by Google last week, “make it harder, not easier”, for users to control their data. “We take a dissimilar loom – we work to keep you safe and secure online, to give you organize over your data, and to present you the choice of saving your information on your hard drive, in the cloud, or on both,” adds Shaw.

MicrosoftAdvertThe “substitutes” Shaw alludes to, of course, cover its own email (Hotmail), search (Bing), documents (Office 365) and browser (Internet Explorer) products. And with a clear dig to Google Docs’ ribs, Shaw refers to Office 365 as the “award-winning online teamwork solution for businesses who don’t want their documents and mail used to advantage advertisers.”

The ads will run crosswise the New York Times, Wall Street Journal and other conventional titles, and will fall under a ‘Putting People First’ headline. And the ad is very heavily hubbed on the anti-advertiser theme, noting:

“Every data point Google gathers and unites to you increases how precious you are to an advertiser.”

In the meantime, check out the ad here: