Pinterest Launches Its First API

Nov 15, 2013, by admin

Pinterest is today, at long last, releasing its first API for developers, which will let third-party sites embed Pinterest pins, and make it easier to post content into Pinterest itself. First partners for the service are a list of big brands and retailers — including Zappos, Walmart, Disney, Nestle, Random House and Hearst — underscoring how the site is ramping up for revenue generation with advertising and cross-marketing.

“We’re releasing documentation for multiple APIs that will roll out to partners over the coming weeks,” the company notes in its blog. These will include Top Pins API (showcase top clicked pins / top re-pins, launching on partner sites today); Domain search (surface trending results for keywords such as “Men’s Boots”, “Thanksgiving recipes”, or “Fashion Week”); Most Recent (bring a stream of your latest pins to your site); and Related Pins (suggest other pins people may like based on the item or content they’re viewing).

Pinterest notes also that users can now pin directly from these sites, “so there’s no need to interrupt your shopping, reading, or browsing.” The full list of partners for the early roll out are AllRecipes, Better Homes and Garden, BuzzFeed, Disney sites Babble and BabyZone, Elle Magazine, Mashable, ModCloth, NBC News Digital’s iVillage, Nestlé, Random House, Snapguide, Target, Walmart, Wayfair, Whole Foods,Zappos, Zulily, with Spoonful and Taste Book coming soon.